Industry News, Printers News

Crown Holdings Enhances Convenience of Beverage Packaging with New Easy Open Technology

Small, built-in lever enhances consumer engagement, supports brand differentiation.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

CROWN Beverage Packaging Mexico, a business unit of Crown Holdings, Inc., is launching an easy open crown to help beer manufacturers deliver a unique opening experience to consumers. The technology represents a modern advancement of the bottle cap, which was invented by William Painter, Crown’s founder, 125 years ago to improve the packaging of carbonated soft drinks and beer.   The easy open nature of the new design stems from the addition of a small, built-in lever. To remove the crown from ...

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